Report

Getting A Grip On Seller-Focused Content

Leverage Content Marketing Best Practices For An Effective Seller Experience
October 31st, 2017
With Contributors:
Matthew Camuso
and Kara Hartig

Summary

B2B marketers have learned great content is a key component for engaging buyers. And they need to apply that learning to internal content to enable and train sales. Marketing, often unknowingly, provides sellers with irrelevant, indigestible, or just plai

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