Tool

Global Business Technographics Marketing Survey, 2016: Overview

A Business Technographics Presentation
February 10th, 2017
With
and Cheryl Hart

Summary

This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by marketing focus (B2B and B2C), company size, and industry

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.