Trends Report

Google Apps For Business: A 2011 Trip Report

Google Apps Business Is Growing; Mobile, Social, And APIs Move To The Fore

September 22nd, 2011
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Rob Koplowitz, null
Rob Koplowitz
Christopher Voce, null
Christopher Voce
TJ Keitt, null
TJ Keitt
Philipp Karcher, null
Philipp Karcher
With contributors:
Matthew Brown , Heather Martyn

Summary

Forrester spent a day with Google Apps Vice President Dave Girouard and members of his team to hear the latest on Google Apps for Business and Google Apps for Government. With the US General Services Administration (GSA) and Los Angeles city government, four of eight Ivy League schools, and companies like Fairchild Semiconductor and Genentech running Google Apps, it's clear that Google has strong momentum with a product that can scale to the needs of an organization with more than 15,000 employees. Most IT professionals rethinking their collaboration platform should put Google on their shortlist of email vendors, but only certain types of businesses have the internal makeup to benefit from the entire Google Apps suite: web-focused, collaborative, and Internet-connected.

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