Enterprise content management (ECM) governance programs help ensure that ECM implementations not only meet technical requirements, but provide the organization with the content that is reliable, searchable, and acceptable for use in decision-making. A governance program provides a framework for information integrity and user acceptance, while the creation of a governance plan defines the roles, responsibilities, processes, and procedures for accessing and interacting with the ECM solution. Content and collaboration (C&C) professionals should be sure to include ECM governance from the start of a project and understand that it will be an ongoing effort.