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For Customer Experience Professionals

Guide Your Customers To Better Experiences With Behavioral Science

Align Better Futures For Both The Customer And The Organization

November 27, 2018


Why Read This Report

Through a combination of tactical quick wins and strategic transformations, customer experience (CX) professionals can apply the concepts of behavioral science to improve experiences. In this way, companies can look out for their customers' best interests while also generating value for their organization. This report provides an introduction to how key behavioral science concepts are being applied today to transform CX and recommends ways that CX professionals can use them to design better experiences.

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Table of Contents

  • Hack And Harness The Power Of Behavioral Science To Improve CX
  • Best Practices For Designing Nudges
  • Recommendations

  • Commit To Responsible Nudging
  • Supplemental Material
  • Related Research Documents