Trends Report

HTML 5: Is There Any Truth To The Hype?

May 10th, 2010
With contributors:
Jeffrey Hammond , Shelby Catino , Richard Gans

Summary

Increased interest in HTML 5 has sparked debate over whether player-based technologies will be irrelevant in the future. But while HTML 5 has the potential to improve some user experiences, it comes with its own set of implementation challenges that can outweigh its benefits. Customer experience professionals should look to HTML 5 as a means to improve accessibility, design apps for Apple devices, and build text-heavy sites. For firms looking to develop highly interactive functional online experiences, sticking to established technologies such as Flash and Silverlight is the way to go in the foreseeable future.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.