Report

Harness Marketing's Most Powerful Tool: Emotion

New Techniques Reveal Consumers' Real Decision Process
February 14th, 2019
With Contributors:
Caitlin Wall
and Christine Turley

Summary

Emotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and psychology insights into techniques for clearly describing t

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