Report

Harness The Power Of The Second Screen

When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans
July 8th, 2014
With Contributors:
Luca Paderni

Summary

Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal behavior for millions of consumers. To date, broadcasters'

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