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For B2C Marketing Professionals

Healthcare And Pharma Marketers: Learn From DTCs Going Direct-To-Value

DTCs' Novel Approaches To Convenience, Community, And Customization Capture Consumers' Attention

January 22, 2020


Why Read This Brief

Direct-to-consumer (DTC) disruption isn't confined to beauty or mattress brands; DTC startups are also emerging in the highly regulated healthcare and pharmaceutical industries, as empowered customers are increasingly willing to experiment. B2C marketers should read this report to understand how DTC healthcare and pharma brands are redefining customer expectations and pushing the boundaries of convenience, quality, and trust.

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