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For Customer Insights Professionals

Healthcare Must Embrace Digital To Win In Consumer Engagement

A Road Map For Payer And Provider Organizations To Successfully Implement Digital

November 8, 2016


  • By Kate McCarthy,
  • Cinny Little
  • with Alex Cullen,
  • Alex Kramer

Why Read This Report

Healthcare payer and provider organizations lag behind firms in other industries in adopting digital technologies. As these organizations struggle to engage their customers and patients to improve health outcomes while reducing costs, digital technologies provide an opportunity to improve their results. But what, how, and when to implement these solutions remains nebulous. CI and CX professionals as well as CIOs will want to read this report to learn what technologies bring success and how to prioritize investments in their organization's shift to digital.

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Table of Contents

  • Healthcare Lags In Understanding And Engaging Its Consumers
  • Six Priorities To Close Gaps In Consumer Engagement
  • Recommendations

  • Digital Experience Isn't Achieved Through Business As Usual
  • Supplemental Material
  • Related Research Documents

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