Best Practice Report

Healthcare Unbound's Awareness Challenge

How To Make Consumers Want The Remote Monitoring Solutions They Need

August 7th, 2007
Elizabeth Boehm, null
Elizabeth Boehm
With contributors:
Harley Manning , Steven Geller

Summary

Remote patient monitoring and aging-in-place support solutions hold a lot of promise. With healthcare costs and aging baby boomers making front page news, healthcare unbound solution vendors face a fertile environment in which to build their market. But consumers remain woefully ignorant of technology's potential to help them improve their health, manage their diseases, and live safely at home as they age. Healthcare unbound solution vendors must put aside their differences and collectively build consumer awareness of the entire sector. Once consumers grasp the basic value proposition, vendors can set their sites on highlighting the aspects of their individual products and services.

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