Save or Share this Report

For B2B Marketing Professionals

Help Happy Customers Share Their Delight By Prioritizing Post-Sale Marketing

How To Create Customer Advocacy Programs That Boost Your Brand's Influence And Success

October 25, 2018

Primary author headshot

Authors

Why Read This Report

Customers would rather share their knowledge, experience, and advice than deliver some inconsequential, promotional testimonial. To tether post-sale experiences to authentic advocacy, B2B marketers must invest in programs that start the day customers sign up and deliver measurable business results. Read this report to learn why post-sale customer engagement marketing reinforces long-term relationships when you deliver valuable experiences that make customers want to back your brand.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • B2B Marketers Are Turning Customers Into Brand Celebrities
  • Three Next Practices Fashion Credible Customer Celebrities
  • Recommendations

  • Infuse Advocacy Across All Your Customer Experiences
  • Supplemental Material
  • Related Research Documents

Recommended Research