Best Practice Report

Help Happy Customers Share Their Delight By Prioritizing Post-Sale Marketing

How To Create Customer Advocacy Programs That Boost Your Brand’s Influence And Success

October 25th, 2018
With contributors:
Matthew Camuso , Caroline Robertson , Jacob Basseches , Kara Hartig


Customers would rather share their knowledge, experience, and advice than deliver some inconsequential, promotional testimonial. To tether post-sale experiences to authentic advocacy, B2B marketers must invest in programs that start the day customers sign up and deliver measurable business results. Read this report to learn why post-sale customer engagement marketing reinforces long-term relationships when you deliver valuable experiences that make customers want to back your brand.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.