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For Customer Experience Professionals

High-Impact Research: The Ingredients For An Effective UX And Design Research Practice

July 17, 2019

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Why Read This Report

To get beyond stagnating customer experience (CX) quality, companies need to modernize how they do customer research — using it to guide better tactical and strategic decisions across the firm. But even those that have managed to spread an appetite for better research often struggle. This report explains how to overcome the hurdles, so your research program achieves the impact it needs to differentiate your firm's CX.

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Table of Contents

  • High-Impact Research Practices Enable The Best CX Decisions
  • How High-Impact Research Organizations Succeed
  • Recommendations

  • Start Becoming A High-Impact Research Practice
  • Supplemental Material
  • Related Research Documents

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