Report

How AI Is Transforming Advertising And What You Should Do About It

January 24th, 2019
With
David Novitzky
and Christine Turley

Summary

Advertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing and with positive and negative consequences to ad performance and consumer experience. This report will help B2C marketers cut thr

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.