Trends Report

How Consumers In Asia Pacific Use Their Mobile Phones

Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe

December 13th, 2010
Olesia Klevchuk, null
Olesia Klevchuk
With contributors:
Reineke Reitsma , Erica Sorensen

Summary

Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia Pacific are leading in adoption of mobile Internet globally. Japan tops the list as the most mobile-advanced market, but urban Chinese consumers are catching up fast — especially with entertainment and social mobile activities. In urban India, where PCs are prohibitively expensive for the majority of the population and more than one-third of online consumers don't have Internet access at home, mobile Internet is a good alternative to PC Internet. And while uptake of mobile activities in urban India is lower than in most Asia Pacific markets, even urban Indians are already adopting some mobile activities faster than more developed markets like Europe and North America.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.