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For B2B Marketing Professionals

How Customers Value IaaS Cloud Channels

Hosters And Tech Vendors Are Drafting Amazon's Slipstream

September 5, 2012

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  • By Tim Harmon
  • with Peter Burris,
  • Eric Hsieh

Why Read This Report

The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in terms of their ability to deliver secure, reliable, scalable cloud services. In considering development of a cloud channel ecosystem, tech vendors will want to assess provider types' brand strengths and weaknesses — strengths as a guide for investment allocation, and weaknesses as a design input for enablement programs and co-marketing.

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