How European Seniors Research Financial Decisions

January 4th, 2008

Reineke Reitsma

With contributors:

Jennifer Ford , Elise Godfrey

Summary

The senior segment in Europe currently represents a third of the total population and is expected to grow in the coming years. European seniors are an attractive target group, as they tend to have more financial assets than any other segment of the population. Financial services companies that provide advisory services and products relevant to the needs of this growing segment will not only maintain relationships with existing senior customers but will attract new senior customers during their transition into and throughout retirement.

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