How German Consumers Use The Net To Research And Buy Financial Products
The Adoption Of Online Financial Services Is Growing Slowly In Germany
January 29, 2010
Why Read This Report
The importance of the Web for researching and buying financial products is growing slowly but steadily. More than one in four German consumers researched at least one financial product online in the past year, and 11% bought a financial product online, compared with 8% in 2007. Online researchers and buyers are among the most attractive customer groups in Germany. eBusiness executives at financial services firms should keep developing their Web sites to drive online sales by simplifying applications, offering interactive help, and encouraging online researchers to complete an application in any channel.
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Tools And Templates
Models and Calculators
- Researching And Buying Financial Products Are Growing At A Slow Rate
- Online Researchers And Buyers Are High-Potential Customers
- Insurance And Savings Are The Most Online Researched Products
- Buying Online Is Low Overall — But More Popular With Simple Products
Also in Collection: How German Consumers Use Financial Channels
How German Banking Customers Use Different Channels, 2015
February 22, 2016 | Aurelie L'Hostis
How German Banking Customers Use Different Channels, 2011
September 30, 2011 | Vanessa Niemeyer, Ph.D.
How German Credit Buyers Use Different Channels
July 11, 2008 | Alexander Hesse
How German Savings And Investment Buyers Use Different Channels
November 18, 2008 | Vanessa Niemeyer, Ph.D.
How German Banking Customers Use Different Channels
February 13, 2009 | Vanessa Niemeyer, Ph.D.
Table of Contents
- Online Researchers And Buyers Are A Small But Attractive Customer Group
- Apply Proven Tactics To Drive Online Research And Buying
- Supplemental Material
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