Trends Report

How Industries Create Loyalty

Rates Of Loyalty Differ But Key Drivers Remain Constant

July 31st, 2008
LB
Lisa Bradner
With contributors:
Kim Le Quoc , Jaap Favier , Evadne Cokeh

Summary

While industries enjoy differing rates of customer loyalty, many of the underlying qualities that drive loyalty remain consistent across industries. By understanding the key drivers of loyalty and how to interpret those drivers through an industry-focused lens, marketing leaders can do more to win and retain their best customers.

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