Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

How Interactive Marketers Can Reach US Mobile Social Network Users

December 3, 2009

Authors

  • By Neil Strother
  • with Peter Sargent,
  • Michael Greene,
  • Cynthia N. Pflaum,
  • Emily Bowen

Why Read This Report

Mobile social networkers represent 11% of all US online adults, and their ranks are growing. This emerging segment exhibits attractive mobile behaviors that interactive marketers can exploit. Mobile social users show greater responsiveness to ads on their cell phones, purchase mobile content and services at a greater rate, and access the mobile Internet much more often. Marketers who seek to stay connected with and profit from these valuable customers must provide mobile-friendly sites, drive new social experiences, take risks, and offer content that can be shared via mobile phones.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Mobile Social Users Represent A Small But Growing Target For Marketers
  • Mobile Social Users Are More Willing To Buy Content And Send Text Messages
  • Mobile Social Users Are More Willing To Engage With Their Favorite Brands
  • Mobile Social Campaigns Come With Inherent Challenges
  • RECOMMENDATIONS

  • Target Mobile Users With Unique Offers That Leverage Mobile Interaction
  • Supplemental Material
  • Related Research Documents

Recommended Research