How Media Brand Users Participate In Social Technologies

January 9th, 2008

Charlene Li

Summary

Nearly half of US online adults are social media users, those who participate in at least one online social activity at least monthly or more. Increasingly, Social Computing isn't only for the young, but for all Internet users -- people who go online at least once a month or more. This fact especially resonates among print and TV brand users: Media brands should incorporate social media into their marketing campaigns.

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