Trends Report

How Nico Nico Douga Energizes Its Community To Create Appealing Video Experiences

October 30th, 2008
Jonathan Browne, null
Jonathan Browne
With contributors:
Ron Rogowski , Moira Dorsey , Steven Geller

Summary

Japan's second largest online video portal — Nico Nico Douga — has succeeded in engaging its target audience of young Japanese consumers. Forrester spoke with company executives and attended Nico Nico Douga's user conference to learn about the secrets of the site's success and the latest enhancements. Customer experience executives seeking to emulate Nico Nico Douga's approach to fostering communication and collaboration around video should first evaluate the readiness of their customers to interact in this way and then consider how willing their companies are to entrust their branded content to the creative but fickle hands of an online community.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.