Trends Report

How Private And Public Communities Can Bridge The Customer Insights Gap

Merging Information From Private And Public Communities Creates Actionable Insights

September 10th, 2013
Lindsey Colella, null
Lindsey Colella
With contributors:
Reineke Reitsma , Andrea Mitchell , Ryan Morrill , Zachary Reiss-Davis

Summary

Keeping in touch with consumers is more important than ever, but with so many touchpoints, what's the best way for customer insights professionals to go about this? Communities are a great way to get constant insight into what's going on in the consumer's mind. However, there are different types of communities, with different purposes. This report draws a line between private and public communities, reveals their differing objectives, and shows how they can work together to actively monitor today's rapidly changing consumer needs.

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