Trends Report

How Proprietary Technologies Differentiate Interactive Marketing Agencies

And Why Prospective Clients Should Care

August 14th, 2007
Kerry Bodine, null
Kerry Bodine
With contributors:
Harley Manning , Andrew McInnes

Summary

Several top interactive marketing agencies offer proprietary technology solutions that supplement their design and marketing services. These client-facing and behind-the-scenes tools fill gaps in a swiftly changing marketplace and provide some distinct advantages over applications from traditional software vendors. However, there are significant risks in purchasing proprietary technology from a service-based company whose core competency isn't building software products. Prospective clients should weigh these risks against the benefits of using specific agency software solutions and consider how to protect themselves if they do take the plunge.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.