Save or Share this Report

For CIOs

How Red Robin Gourmet Burgers Nailed Mobile Engagement: A Case Study

June 10, 2013

Primary author headshot

Authors

Why Read This Report

Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and development, a sophisticated engagement strategy with employees, and new techniques for capturing and sharing knowledge. The benefits are a better guest experience — getting text messages when a table is ready — and an iPad-assisted interactive training program that improves employee retention and skills. CIO and Senior Vice President of Business Transformation Chris Laping takes a very direct and hands-on approach to change. What he and his team have learned about continuous improvement through mobile engagement holds valuable lessons for every CIO.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research