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For B2C Marketing Professionals

How Software Is Eating Video Ads And, Soon, TV

Marketers Must Prepare For The Rapid Rise Of Programmatic Buying For Online Video And TV Inventory

February 18, 2014

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Authors

  • By Jim Nail
  • with Luca S. Paderni,
  • Samantha Merlivat

Why Read This Report

Programmatic buying has swept the display advertising world and is making rapid inroads into video inventory. As this software-powered and automated approach to media buying becomes more common and consumer viewing hours of online video continue to rise, marketing leaders must upgrade their planning and media-buying approaches to execute cross-screen video advertising campaigns effectively. Read this report to understand the future evolution of the video and TV advertising landscape and to identify the new skills and processes you need to excel at programmatic buying of your most expansive inventory.

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Table of Contents

  • Programmatic Buying Gains Traction With Online Video Inventory
  • Programmatic Buying Adapts To Different Tiers Of Video Inventory
  • Beyond Current Limitations, Programmatic Buying Aims At TV Inventory
  • RECOMMENDATIONS

  • Prepare To Buy Video And TV With Programmatic Now
  • WHAT IT MEANS

  • Programmatic Buying Finally Finds Its Way Into Television
  • Supplemental Material
  • Related Research Documents

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