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For Infrastructure & Operations Professionals

How Tech Strategists Can Ride The Coming Tidal Wave Of Business Video

Opportunities And Issues For Video And Networking Vendors

April 1, 2010

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Authors

  • By Henry Dewing
  • with Ellen Daley,
  • Christina Lee,
  • Chétina Muteba

Why Read This Report

Video will become the new business norm for communication and collaboration over the next five to 10 years. Why? Technology maturity, end user demand, and competitive pressures drive further creativity and productivity. Both business leaders and IT leaders are excited and fearful of video because video offers so many business benefits. Challenges involve everything from procuring and managing bandwidth and assuring reliable performance (with performance monitoring and quality of service schemes) to simplifying user interfaces, making it easier to use video to drive productivity and creativity. As this tidal wave of opportunity unfolds in the market, strategists face the daunting task of convincing buyers that the costs associated with bringing video to the enterprise are far outweighed by the business benefits delivered by better communications and collaboration. They will succeed by delivering reliable and manageable solutions that optimize bandwidth utilization and deliver better communication effectiveness, while fitting easily into business processes.

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Table of Contents

  • Video Will Become The New Phone
  • Video Is Technology And A Set Of Processes
  • How To Sell Video-Based Solutions
  • The Business Journey To Video Centricity Will Have Three Phases
  • RECOMMENDATIONS

  • Bridge The Gap Between Usage And Operation Requirements
  • WHAT IT MEANS

  • The Unstoppable March of Video Adoption Has Begun
  • Supplemental Material
  • Related Research Documents