Advanced Search

Save Or Share This Report

For Customer Insights Professionals

How Technology Supports Distributed Marketing Organizations

January 20, 2010

Primary author headshot

Authors

Why Read This Report

Most marketing organizations struggle to manage the burgeoning complexity associated with brands, regions, and channels and the resulting issues around brand consistency, program ownership, and speed-to-market. Few marketing applications are set up to support marketing organizations with these distributed challenges. An emerging set of distributed marketing technologies focus on solving these problems by: 1) centralizing content, workflow, and business rules; 2) supporting campaign management and response capture and measurement at a corporate and local level; and 3) delivering personalized content in many different formats.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research