Trends Report

How The COVID-19 Crisis Is Impacting Consumer Behaviors In Italy

Italian Consumers Are Asking Firms To Start Their Digital Transformation Right Now

June 22nd, 2020
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
With contributors:
Martin Gill , Corrado Loreto , Peggy Dostie

Summary

After several weeks of lockdown due to the COVID-19 pandemic, we asked Italian online adults how they feel about the virus and the economy as well as how their behavior is changing in response to the emergency. This report helps CMOs and their companies understand consumers' behavioral shift, predict demands, and adapt their digital and communication strategies to meet consumers' current and future demands.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.