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For CMO Professionals

How The COVID-19 Crisis Is Impacting Consumer Behaviors In Italy

Italian Consumers Are Asking Firms To Start Their Digital Transformation Right Now

June 22, 2020

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Why Read This Brief

After several weeks of lockdown due to the COVID-19 pandemic, we asked Italian online adults how they feel about the virus and the economy as well as how their behavior is changing in response to the emergency. This report helps CMOs and their companies understand consumers' behavioral shift, predict demands, and adapt their digital and communication strategies to meet consumers' current and future demands.

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Table of Contents

  • COVID-19 Drives Italian Consumers Digital; Firms Must Follow Fast
  • Recommendations

  • The Time To Strengthen And Protect Your Brand Goodwill Is Now
  • Supplemental Material
  • Related Research Documents

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