Trends Report

How The Credit Crisis Affects Lender Choice

Market Turmoil Changes Process Expectations More Than Provider Choice

October 17th, 2008
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Courtney Tincher

Summary

It's no secret that the market for loans in the US is in turmoil. But how is that turmoil affecting consumers shopping for loans and the lenders they ultimately choose? Forrester surveyed US online consumers who had recently gotten a mortgage or home equity loan. Results showed that the ways consumers choose a lender have not changed dramatically, but the expectations that borrowers have around the speed and outcome of the lending process have begun to show the effects of a changing lending environment.

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