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For B2C Marketing Professionals

How To Apply Agile Methodology To Marketing

If You Implement Agile Right In Your Marketing Teams, You'll Go From Blind Faith In Strategy To Customer-Tested Decision Making

July 11, 2019

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Why Read This Report

Applying Agile methodology to marketing isn't about working faster. It's about something far more important — a vastly improved approach to marketing's purpose, learning, and communication. The result: better, more reliable outcomes from happier marketers. B2C marketers should read this report to learn how to apply Agile principles to their marketing activities.

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Table of Contents

  • Agile Is First About What You Do, And Only Then How You Do It
  • Start By Instituting A Data-Informed And Collaborative Learning Agenda
  • With Objectives And Plans Clear, It's Time To Organize Agile Teams
  • Recommendations

  • Keep Four Outcomes Of Agile Marketing Top Of Mind
  • Supplemental Material
  • Related Research Documents

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