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For Customer Experience Professionals

How To Be A Great Client

Master The Three P's To Elicit Top-Shelf Work From Digital Agencies

March 13, 2015

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  • By Allegra Burnette
  • with John Dalton,
  • Curt Nichols

Why Read This Report

Digital design agencies now offer iterative design-focused, user-centered processes to help their clients create quality customer-obsessed work on tight deadlines. But too many potential clients of these services are stuck in the past, relying on engagements that are heavy on big presentations, multiple rounds of review and approvals, and sluggish processes that separate design from development. This report explains how customer experience (CX) professionals need to rethink their role as client in order to get the best work from a new generation of digital design and development partners.

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Table of Contents

  • Iterative Design Processes Require A Different Breed Of Client
  • Adopt The Three-P Approach For Digital CX Projects

  • The Impact Is More Than Skin Deep
  • Supplemental Material
  • Related Research Documents