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For B2B Marketing Professionals

How To Build Out A Proactive Competitive Market Intelligence (CMI) Program

Step-By-Step Approach To Help Market Insights Professionals Build Competitive Advantage

October 6, 2011

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Why Read This Report

By doing proactive competitive market intelligence (CMI), market insights professionals can help their companies build competitive advantage. However, for most market insights professionals, it is an entirely new approach to do CMI proactively. What types of sources do you need? What type of information do you need? How do you build out valuable profiles, scenarios, and triggers? What are key components in a strategic response plan? How does your company best prepare for future events? How do you efficiently monitor competitive changes and take action? This report provides market insights professionals with a step-by-step approach to building out a proactive CMI program that can protect their companies from competitive disruptions and help them build competitive advantage.

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Table of Contents

  • Your Company Is At Risk
  • Protect Your Company With Proactive CMI
  • Rich Sourcing Provides Deep Insights
  • Comprehensive Profiles Ensure Better Analysis
  • Smart Scenarios And Triggers Give Early Alerts
  • Response Plans Minimize Competitive Gains
  • Proactive CMI Requires Ongoing Commitment
  • RECOMMENDATIONS

  • Get The Right Plan, People, And Processes In Place
  • Supplemental Material
  • Related Research Documents