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For CMO Professionals

How To Build Your Brand With Generation Z

February 12, 2013

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  • By Tracy Stokes
  • with Luca S. Paderni,
  • Alexandra Hayes

Why Read This Report

Generation Z, the generation born after the Millennials, are true digital natives who have grown up in the age of technology. The only world they know is a digital one — where they can connect anytime, anywhere, and to anyone, often via multiple devices. How do the 21st century rules of brand building apply to these digital natives? How can marketing leaders capture the hearts and minds of these ultra-connected digital multitaskers, given their fragmented attention span and multitude of choices? In this report, Forrester identifies how marketers must focus on being more trusted and remarkable to successfully build their brand with Gen Z.

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