Trends Report

How To Choose The Right Social Technologies

Choose Based On Objectives And Include Success Metrics

March 4th, 2008
Josh Bernoff, null
Josh Bernoff
With contributors:
Christine Overby , Jaap Favier , Scott Wright

Summary

Building a social technology strategy? Pick your objective first, then choose the appropriate technology to accomplish your goals. In this document we describe which technologies work best for listening, talking, energizing, supporting, and embracing objectives. But regardless of what you pick, you won't succeed unless you include success metrics. As organizations build more social applications, marketing leaders will find themselves in a central role, sharing knowledge and coordinating activities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.