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For B2B Marketing Professionals

How To Create A Social Depth Strategy

Drive Brand Exploration With A Winning Combination Of Content And Tactics

April 28, 2014

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Authors

  • By Kim Celestre
  • with Melissa Parrish,
  • Nate Elliott,
  • Andy Hoar,
  • Sarah Takvorian

Why Read This Report

If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth, you must consider the optimal strategy that will help you achieve your marketing objective and should then determine the content creator, content origin, content type, and tactics that will best help you deliver it. This report will provide marketing leaders with a process to select the appropriate social depth strategy to successfully influence potential buyers through the consideration and purchase stages.

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Table of Contents

  • Buyers Seek Depth When They Visit Your Branded Website
  • Three Strategies Move Buyers From Explore To Purchase
  • RECOMMENDATIONS

  • Assess How Social Depth Will Affect Your Web Strategy
  • Supplemental Material
  • Related Research Documents