How To Differentiate With Excellent Mobile Customer Service
November 11, 2016
Why Read This Report
Mobile is the next battleground to win, serve, and retain customers. Too many companies, however, fail to meet customer expectations for service on mobile devices. This report outlines the key organizational and technical challenges application development and delivery (AD&D) professionals face in approaching mobile as a specialized service channel and recommends how customer service organizations can finally take advantage of mobile to offer better service.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- Mobile Makes Customer Service Challenging
- Address Three Dimensions To Advance Your Mobile Customer Service
- Kickstart Your Mobile Customer Service
- Supplemental Material
- Related Research Documents