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For Customer Experience Professionals

How To Drive Action With Your VoC Program

Boost Your Customer Experience By Leveraging Your Stakeholders More Effectively

November 21, 2014

Why Read This Report

Voice of the customer (VoC) programs are still not taken seriously because they struggle to drive action. To change that, VoC teams need to leverage stakeholders across the organization; only then can they turn insights into actionable recommendations and implement customer experience (CX) improvements. Exactly how VoC program managers can do that varies depending on how involved stakeholders currently are in driving action based on VoC. This report will show CX professionals who own VoC programs best practices for tailoring their approach to engaging stakeholders and making their VoC programs more effective.

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Table of Contents

  • VoC Programs That Don't Leverage Stakeholders Effectively Will Fail
  • Tailor Your Approach To Engaging Employees And Driving Action
  • RECOMMENDATIONS

  • Build And Maintain Momentum For Driving Action Across The Company
  • Supplemental Material
  • Related Research Documents

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