Best Practice Report

How To Foster Software Innovation To Exploit The Economic Recovery

Best Practices In Software Innovation From Leading Software Developers

January 29th, 2010
Mike Gilpin, null
Mike Gilpin
With contributors:
Mary Gerush , Roy C. Wildeman , David D'Silva , Dave West , Tom Grant, Ph.D.

Summary

Software innovation plays an increasingly vital role in enterprise success as a key part of more and more products and services, whether on the Web, a phone, a desktop PC, a car, or in your home. Innovation is important whether the software is a product or service, as in the case of Microsoft or Google; is a means by which customers interact with an enterprise to obtain a product or service, as in the case of Netflix or Fidelity; or is embedded within an automotive, aerospace, consumer electronics, or medical product. Forrester interviewed experts in a dozen organizations that excel at software innovation and learned the most important process, organizational, cultural, geographical, and staffing practices that promote software innovation. As your enterprise moves to exploit the recovery, adopt the software innovation practices that work best within your context to increase your success.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.