Best Practice Report

How To Increase Your Firm’s Appetite For Customer Understanding

Lay The Groundwork For A Modern Research Practice

April 1st, 2019
Kelly Price, null
Kelly Price
With contributors:
David Truog , Amelia Nickels , Shayna Neuburg

Summary

Customer experience pros know that customer understanding is crucial for creating successful experiences, but often lack the buy-in they need from their colleagues to do the research required. This report outlines the steps customer experience (CX) pros should take, in four phases, to get support for research to help guide their firms toward more customer-centric decision-making.

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