How To Interact With Tech Community Members
Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions
December 20, 2011
Why Read This Report
Many tech B2B companies have realized that a strategy of "build the community and they will come" typically fails. Choosing the right content, understanding members' linkages and interactions, taking the appropriate stance, and engaging in valuable conversations are all critical for community health. To maintain a healthy community, companies must also invest significantly in people, content, technology, and time to ensure that they are providing maximum value to members. Tech marketers can play a critical role in this effort through genuine and helpful interactions. Ultimately, community members will embrace the tech marketers who help guide them to positive business outcomes.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Forrester Groundswell Award Winners Provide Hope To Struggling B2B Marketers
July 27, 2015 | Erna Alfred Liousas
Align Your B2B Community Marketing With Your Customers' Life Cycle
April 22, 2013 | Kim Celestre
Brief: Email Can Work For B2B Financial Marketers
May 13, 2016 | Rebecca McAdams