Save or Share this Report

For B2B Marketing Professionals

How To Interact With Tech Community Members

Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions

December 20, 2011

Primary author headshot


  • By Kim Celestre
  • with Peter Burris,
  • ,
  • Eric Hsieh

Why Read This Report

Many tech B2B companies have realized that a strategy of "build the community and they will come" typically fails. Choosing the right content, understanding members' linkages and interactions, taking the appropriate stance, and engaging in valuable conversations are all critical for community health. To maintain a healthy community, companies must also invest significantly in people, content, technology, and time to ensure that they are providing maximum value to members. Tech marketers can play a critical role in this effort through genuine and helpful interactions. Ultimately, community members will embrace the tech marketers who help guide them to positive business outcomes.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research