How To Justify Interactive Marketing Investments
A Forrester Success Imperative Primer
July 11, 2008
Why Read This Report
It takes logic and emotion to sell digital campaigns to your boss. Smart interactive marketers do so by constructing a rich business case of both numbers and success stories. In this document, Forrester details how to justify interactive marketing investments using a collection of resources: strategic frameworks, case studies, ROI models, benchmarking tools, business case templates, and metrics.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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