How To Make A Business Case For Data Investment

January 10th, 2014

With contributors:

Leslie Owens , Emily Jedinak , Shaun McGovern

Summary

Are data investment proposals falling on deaf ears or seen as high cost with little benefit? Stop trying to educate the business on what technology can do and how it will improve IT's total cost of ownership (TCO). Transform your data investment proposal into a business proposal that demonstrates impact to the overall bottom line. Enterprise and data architects need to up their game by engaging in discussions to understand more than broad business strategy. They need to partner and collaborate with line-of-business managers and executives to understand business plans, activities, and outcomes at the business-unit level. This report guides enterprise and data architects to use design thinking to solve business challenges.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.