Save or Share this Report

For Enterprise Architecture Professionals

How To Make A Business Case For Data Investment

January 10, 2014

Primary author headshot


Why Read This Report

Are data investment proposals falling on deaf ears or seen as high cost with little benefit? Stop trying to educate the business on what technology can do and how it will improve IT's total cost of ownership (TCO). Transform your data investment proposal into a business proposal that demonstrates impact to the overall bottom line. Enterprise and data architects need to up their game by engaging in discussions to understand more than broad business strategy. They need to partner and collaborate with line-of-business managers and executives to understand business plans, activities, and outcomes at the business-unit level. This report guides enterprise and data architects to use design thinking to solve business challenges.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • CIO Goals And Priorities Can Conflict With The Business Big Picture
  • The Business Case For Data Investment Is Outside Of IT
  • Use Design Thinking To Engage The Business

  • Data Management Can Catapult The Business Forward
  • Supplemental Material
  • Related Research Documents

Recommended Research