How To Measure Search Success: Goals First, Then Metrics
June 21, 2011
Why Read This Report
Content and collaboration professionals struggle to measure the success of search functionality on publicly facing websites and intranets. They mine through diverse data to answer questions like: "What information can't people find?" and "What influences the likelihood that people convert after searching?" But with proper planning, search-related data serves a more strategic purpose than answering such arbitrary questions. Search-related data can help measure the value of search investments by: 1) revealing opportunities to optimize how search performs, and 2) quantifying progress toward the business goals of websites or intranets.
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