How To Move Email Marketing Forward In 2008

February 22nd, 2008

Julie Katz

With contributors:

Summary

Forrester recently surveyed email marketers and found little change in their priorities today compared with 2006. Their top challenges? Increase opens and clicks, grow lists, optimize delivery frequency, and integrate email with other applications. However, in the coming year, we expect them to make a priority of improving email sophistication by investing in analytics, customizing message frequency, and using email data to inform other marketing efforts.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.