Trends Report

How To Pitch eCommerce Replatforming

Preparing And Selling Your eCommerce Platform Overhaul Project

September 29th, 2008
Brian Walker, null
Brian Walker
With contributors:
Carrie Johnson , Brendan McGowan

Summary

For many organizations, the decision to invest in a new eCommerce platform is largely emotional. Often, during the decision-making process, the pre-game favorite is given preferential treatment, risks are downplayed, and the benefits of the new reality are hyped in an overly aggressive way — starting the day the new platform launches. By building a solid business case based on quantifiable metrics with realistic upsides, eBusiness leaders can set reasonable expectations, manage channel skeptics, and educate the management team, all while gaining the critical support needed for this key investment.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.