Advanced Search

Save or Share this Report

For Customer Experience Professionals

How To Prototype Like A Pro

February 8, 2016

Primary author headshot

Authors

  • By Leah Buley
  • with John Dalton,
  • Kelly Price,
  • Kara Hartig

Why Read This Report

Only 13% of firms say that they regularly use prototyping and iteration in their customer experience (CX) design process, despite their wide regard as best practices. This is a miss. Prototyping early in the process — and repeatedly throughout — increases the likelihood that what your firm implements will actually satisfy customers. This report gives customer experience professionals best practices for iterative prototyping and testing throughout the CX design process.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Iterative Prototyping Drives Great CX Design
  • Recommendations

  • To Succeed, Invest In The Right Resources
  • Related Research Documents

Recommended Research