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For Customer Experience Professionals

How To Prototype Like A Pro

Processes: The Digital Customer Experience Improvement Playbook

February 8, 2016

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  • By Leah Buley
  • with John Dalton,
  • Kelly Price,
  • Kara Hartig

Why Read This Report

Only 13% of firms say that they regularly use prototyping and iteration in their customer experience (CX) design process, despite their wide regard as best practices. This is a miss. Prototyping early in the process — and repeatedly throughout — increases the likelihood that what your firm implements will actually satisfy customers. This report gives customer experience professionals best practices for iterative prototyping and testing throughout the CX design process.

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Table of Contents

  • Iterative Prototyping Drives Great CX Design
  • Recommendations

  • To Succeed, Invest In The Right Resources
  • Related Research Documents