How To Reach US Investor Segments
The Media That Each Of Our Nine Investor Segments Consumes
September 20, 2010
Why Read This Report
Forrester combines two dimensions that meaningfully distinguish individual investors — investable assets and self-directedness — to create nine discrete investor segments. Among other distinct characteristics, the segments have different media consumption habits. By revealing which newspapers, magazines, TV channels, and Web sites each segment is most likely to use, our data helps channel and marketing professionals reach the segments they're most interested in. Affluent Soloists, for example, are much more likely to watch PBS and read Money magazine than other segments; Validators are most likely to participate in social networks like Facebook.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Best Practice Assessments
- Our Segmentation Combines Self-Directedness And Assets
Also in Collection: Segmenting Financial Consumers
Segmenting US Investors, 2015
March 2, 2015 | Bill Doyle
Segmenting German Financial Consumers
May 28, 2008 | Vanessa Niemeyer, Ph.D.
Segmenting US Investors, 2010
July 19, 2010 | Bill Doyle
Which Firms Do US Investor Segments Use?
September 21, 2010 | Bill Doyle