Skip to main content

Save or Share this Report

For B2C Marketing Professionals

How To Reach US Investors

What Different Investor Segments Really Want

April 10, 2015

Primary author headshot


  • By Bill Doyle
  • with Luca S. Paderni,
  • Audrey Blumstein

Why Read This Report

This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: Forrester's investor segmentation and media consumption data can help B2C marketing leaders reach the prospects and clients they value most. Forrester segments US investors into discrete, targetable groups using two variables: investable assets and self-directedness. Among other distinct characteristics, the nine segments have different media consumption habits. Our data reveals the websites, print publications, and TV networks that each segment visits, reads, and watches — including the sites, publications, and TV networks that each segment is more likely to use than other US adults are. Affluent Delegators, for example, are disproportionately likely to read Consumer Reports magazine; Affluent and Mass-Affluent Soloists are much more likely than other US adults to visit the MarketWatch website.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).