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For B2C Marketing Professionals

How To Reach US Investors

What Different Investor Segments Really Want

April 10, 2015

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Authors

  • By Bill Doyle
  • with Luca S. Paderni,
  • Audrey Blumstein

Why Read This Report

This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: Forrester's investor segmentation and media consumption data can help B2C marketing leaders reach the prospects and clients they value most. Forrester segments US investors into discrete, targetable groups using two variables: investable assets and self-directedness. Among other distinct characteristics, the nine segments have different media consumption habits. Our data reveals the websites, print publications, and TV networks that each segment visits, reads, and watches — including the sites, publications, and TV networks that each segment is more likely to use than other US adults are. Affluent Delegators, for example, are disproportionately likely to read Consumer Reports magazine; Affluent and Mass-Affluent Soloists are much more likely than other US adults to visit the MarketWatch website.

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